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HOOKED ON FISHING, AUSTRALIA!

Chrome Magnet: Crafting the Hottest Aussie Fishing Gear to Capture Our Local Style and Iconic Fish, Loved at Home and Abroad!

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NEW HAUL

Best Sellers

REEL HER IN

Get ready to stand out with our women’s range, packed with fun, bright colours and adventurous energy! Whether you're chasing the next big catch or just tackling the day, these styles bring the spirit of the outdoors to your everyday look.

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WOMEN'S HAUL

LURE HIM IN

The collection for men who live for the thrill of the catch. Whether you're chasing Barramundi in the Top End or just passionate about fishing, this collection is made to keep you looking sharp on and off the water. Featuring bold designs, rugged styles, and top-quality materials, each piece is built for the angler who’s always ready to hook the next big one.

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MEN'S HAUL

IN THE TACKLE BOX

Hook up with the perfect gear for you, the whole family, or that special friend who lives for fishing adventures. Whether it's for a day on the water or casual wear, we’ve got something for every fishing enthusiast!